About Alex

Alex Rivera is a New York-based e-commerce strategist specializing in Amazon FBA logistics, PPC automation, and software benchmarking. With over 7 years of hands-on experience managing multi-million dollar ad spends, Alex leads the software review and verification protocols at the NYC Amazon Seller Alliance.

Before joining the Alliance, Alex worked directly with wholesale distributors in Brooklyn and Queens to transition their catalog offline to online via Amazon and Walmart fulfillment networks. His focus is on using data-driven insights (via tools like Cerebro and Adtomic) to reduce ACoS and scale brand presence sustainably.

Expertise: Helium 10 Suite, Amazon PPC, Supply Chain Logistics, SaaS Discount Verification.

Recent Articles by Alex